The company produces equipment for SUVs and is responsible for their maintenance. The quality of equipment is better than Russian competing brands, at the level of Australian and German counterparts, but with the Russian features and at a more affordable price. The concept (the philosophy of the product, mission, brand-code) was based on this characteristic. Mission of the brand - the conquest of space. The conquest of space - a manifestation of man's activity in Eastern philosophy, while the space itself is the essence of feminine qualities. Space of Russia is a willful woman, which is not easy to conquer. Tamerlan knows the secrets that will help to win her.
In addition to the concept was developed the brand name, the logo and the sign - Russian and English version, corporate identity and brand-book.

Copywriter: Olga Belik
Designer: Anastasia Beltyukova
Year: 2009
Client: Tamerlan